If you are looking to increase bookings, incentivise early sign-ups, and reward loyal clients, ZenPass’s tiered pricing system offers a flexible way to sell your events more effectively. Whether you run wellness workshops, skincare masterclasses, sound baths, or holistic retreats, tiered pricing allows you to offer multiple price points for the same event, depending on timing, availability, and audience.

This guide explains how ZenPass’s tiered pricing works, how to set it up, and how it can help you grow your event attendance and revenue.

What Is Tiered Pricing?

Tiered pricing is a strategy that provides different prices for the same event, based on criteria such as:

• When the booking is made (e.g. early bird vs standard)
• Who is booking (e.g. ZenPass members vs general public)
• How many places are available at that rate (e.g. first 10 seats only)
  

This method is widely used in wellness and service-based industries to reward early commitment, create urgency, and personalise pricing for different audiences.

Common tier examples include:

• Early Bird Discounts
• Member-Only Pricing
• Limited-Time Offers
• Last-Minute Rates
• VIP or Priority Access Rates
  

Why Use Tiered Pricing for Events?

ZenPass’s tiered pricing tool is designed to give you control over your event revenue strategy. Here are the main benefits:

Increase Early Sign-Ups

Offering discounted rates early on helps fill seats in advance, improving planning and reducing last-minute stress.

Maximise Revenue

Tiered pricing allows you to attract price-sensitive clients without discounting your entire event. You can start with low-cost tickets, then move to higher pricing as the event approaches.

Reward Loyalty

You can offer automatic discounts to clients who have purchased packages or are part of a membership plan, giving them a sense of exclusivity and appreciation.

Create Urgency and Scarcity

By limiting the number of discounted tickets or setting time-based availability, you create an incentive for clients to act quickly.

How Tiered Pricing Works on ZenPass

ZenPass enables you to set up and manage tiered pricing from the Discount Dashboard, located under Page Offerings > Discounts.

Each discount you create is linked to one or more specific listings or packages. Discounts cannot be created in a general or unrestricted way, which protects your pricing strategy from being accidentally applied to all offerings.

Rules to Remember:

1. You must have at least one active listing or package to create a discount. If you try to create a discount for a non-existent or deleted event, it will not work.
2. If a listing is deleted after a discount has been created for it, the discount will also be automatically deleted. This prevents orphaned discounts from being applied unintentionally across all listings.
   

This functionality ensures that pricing remains accurate and tied directly to your active services or events, especially when using Stripe for payment processing.

Real Example: Pricing Tiers for a Wellness Workshop

Imagine you are hosting a two-hour candlelit sound bath event. You want to encourage early bookings while still allowing last-minute attendees to join at a premium rate. Here is a sample structure:

Tier Name	Price	Conditions	Availability
Early Bird	£20	Booked at least 14 days ahead	10 places only
Standard	£30	General access	General access Unlimited until full
Member Discount	£25	ZenPass members only	Until 24 hours before event
Last-Minute Deal	£28	Booked within 24 hours of event	If seats remain

All tiers appear automatically at checkout based on booking conditions and user status.

How to Set Up Tiered Pricing on ZenPass

Setting up tiered pricing is straightforward. Follow these steps:

1. Create or Edit Your Event Listing

Go to Page Offerings > Events. Create a new event or select an existing one. Add your title, description, location, date, images, and time.

2. Open the Discount Dashboard

Navigate to Page Offerings > Discounts. This is where all time-sensitive and conditional pricing is managed.

3. Create Your Discount Tiers

Click New Discount and fill in the following fields:

• Discount Name: Name that appears on your dashboard (e.g. Early Bird, Member Rate).
• Promo code: this is the actual code to be shared with the client.
• Type: Choose either a percentage discount or a flat amount off.
• Eligible Listings: Select the specific event(s) the discount applies to.
• Duration: Define start and end dates for the discount to apply.
• Booking Limits: You can optionally set a quantity limit (e.g. first 10 bookings only).
  

4. Save and Review

Make sure your listing remains active. If the listing is removed, the discount will be deleted automatically. Check that all settings are correct before going live.

Best Practices for Tiered Pricing

• Use clear tier names: Clients should easily understand what each option means.
• Set logical time frames: For example, end Early Bird pricing 2 weeks prior, then open Standard pricing.
• Limit quantity when needed: Scarcity drives demand, but ensure your tier limits match your capacity.
• Combine with email and social promotion: Announce each pricing tier to build interest at different stages.
• Monitor performance in your Sales Dashboard: Track how each tier performs and make changes if needed.
  

Common Questions

Can I apply a discount to all events?

No. Discounts must be tied to at least one existing listing or package. This avoids the risk of a discount being applied sitewide by accident.

What happens if I delete the event?

The associated discount is automatically removed. This keeps your pricing clean and avoids conflicts on Stripe, where an unlinked discount could otherwise apply to all services.

Can I create a member-only pricing tier?

Yes. You can select “members only” in the Client Eligibility section when creating a discount. The reduced rate will appear only for logged-in clients with a membership.

Can I use tiered pricing for retreats or multi-day events?

Yes. ZenPass supports tiered pricing for both one-off and multi-day events. Simply create the event listing, then use the Discount Dashboard to add pricing tiers as needed.

Conclusion

Tiered pricing on ZenPass is a powerful way to optimise how you sell events. From early bird incentives to member-only rates, the system is designed to help you attract the right clients at the right time. By setting clear tiers and using the built-in tools effectively, you can increase conversions, build loyalty, and improve event profitability.

If you need help setting up your first tiered pricing structure, contact our support team or reach out via the live chat tool in your ZenPass dashboard.